Lies, Liars and Corporate Fraud – Linden Lab

October 21, 2010 by
Filed under: Linden Lab and Second Life 

Today’s post is about the Office Hours held by Jack Linden today. First go read the full transcript of that meeting here.

I attended Jack Linden’s Office Hours today .. but as you see, I did not stay long. I’ve participated in the Corporate world long enough to recognize BS when it’s being ladled out. Today, Jack Linden was using a shovel and not a ladle.

Jack stated:

[11:09:23]  Jack Linden: Not meaning to be misleading Darrius, but as I said, I can’t discuss the finer details of how search ranks.

He also stated:

[11:07:53]  Jack Linden: No search engine provider would talk about the details of how relevance is calculated

Google discusses it … in great detail. Pages and pages and pages of detail. One need only search to find all the documentation. But Jack is attempting to say “what we’re doing is standard practice.” That’s a lie. What he is actually saying is “we are purposely manipulating search for our own ends and we refuse to divulge our malfeasance.”

I have spent almost all of my SL time for the past few months studying, watching, analyzing and understanding the GSA and how it is implemented in Second Life. Every single change has been logical, predictable and calculable. Every single change until this latest one. With this latest change, the earmarks of purposeful manipulation are all over the results. Today I went to that meeting to find out if Jack Linden would express some reason for their intentional skewing of the results, but it was evident from his initial comments that his only intention was to continue to lie.

Until today, I was prepared to grant them the benefit of the doubt, to think they had a larger good motive in mind but just accidentally got it wrong. But after today I have seen the truth of their motives. Linden Lab is purposefully manipulating Search Results to grant favors of ranking to those residents they favor. With this latest change, it is clear they favor only those residents that can afford to rent Full Sims and dedicate them to a single purpose. In essence they are stating “buy a whole Sim or piss off.”

Their plan is to ensure that only the “Big Players” get to win. But in their short-sighted vision of how the market will react, they forget that the elimination of the small business will NOT increase sales by forcing people to “Sim Up” … instead it will kill off the medium and small merchants and the residents that purchase from them. They will kill off 90% of their market in order to favor the remaining 10%. Yeah, those 10% generate 50% of sales income, but once they eliminate the OTHER 50% … the 50% that comes from the small and medium merchants … they’ll still be bringing in HALF of what they are now.

I gave my word to Brodesky Linden last night that I would hold onto this information, but I’m going to break that promise … and for me that’s a VERY big deal. But this is important for everyone to know. Brodesky Linden is being fired tomorrow. NOT because of any responses on JIRA or anything to do with his performance. He is being FIRED because he has chosen to live in a state that will force Linden Lab to pay TAXES to the state. Yes, that’s right .. the ONLY person that has been in charge of every detail about the new Marketplace is BEING FIRED .. to save TAXES!

You’ve heard the bitching from LL … “Gosh we lost the only guy that knew XStreet”. Well they are PURPOSELY doing it AGAIN! And just to save a few dollars that they SHOULD PAY anyway.

Talk about underhanded and foolish ideas!!! Who will support the Marketplace now? Grant? Beast? Some as yet unhired and totally green new programmers? You think the bugs will get fixed? Guess again!!

Jack Linden put his foot in it big time today. He had a chance to be honest and express exactly what is going on with the changes, but instead he chose AGAIN to lie, spread BS and act as if “this is normal” for anyone to do. The only companies that routinely LIE to their customers and STEAL from them the way Linden Lab does .. are companies that have no morals and no ethics.

I CHALLENGE Jack Linden to post on ANY PUBLIC FORUM and SPEAK THE TRUTH! I can document 7 ways to Sunday how the Search behaves now, back it up with math, with statistics and with numbers till every decimal point is right-aligned. But I doubt Jack will respond, because to address anything I have said would be to lend it credence, and the LAST thing he wants is to let anyone see that he might be lying through his TEETH!

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3 Comments on Lies, Liars and Corporate Fraud – Linden Lab

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  1. Pim Peccable on Fri, 22nd Oct 2010 2:20 PM
  2. Wow, that is the same sort of thing that the US Chamber of Commerce has been doing.
    We all see what that has done to the US Economy.

    All Hail the Plutocratic Leader!

  3. Rene Erlanger on Fri, 22nd Oct 2010 7:09 PM
  4. The problem is that Linden Lab is not a Publicly owned company and therefore has very little accountability for the actions of some of it’s renegade staff. This latest manipulation of the Search system borders on fraud or switch & bait.

    Jack Linden once again presiding over a controversial LL strategy/ policy. “The Great Houdini” should have been chopped after recklessly collapsing the Mainland land market by flooding it with 1000’s of auctioned Sims back in 2007. Mainland prices have never recovered and tons of plot/ Sim owners took losses on their purchases. He then presided in on Second Lifes’ most epic policy failure ….the Open Sim Tier Price Hike” fiasco…..the outrage was enormous….so much so, that LL was force to back track and delay a 2 part tier increase. It caused a lot of bad blood between the SL Community and its owners. You could pinpoint that being the period when public perception also changed….from being very pro-Linden Lab to vocal dissent and the rise of the anti-LL factions. Certainly Jack should have been fired after those shenanigans…….but the wily old fox, slipped through the net again!

    Now he heads up the Search Dev. team and has the final say of it’s direction. Small & Medium sized Business owners” are being handicapped from the Search system due to their Land Size. Yes, those same 1000′s upon 1000′s of SL’ers who bought LL land in good faith over the years, to start off their “Virtual World” dreams…..are being clobbered by Jack & his team’s manipulation of the only system that is accessable to all..which should have a level playing field! (minus the gaming)
    By .inserting meta tag with parcels size bias, if your SL Business is not sitting on 50k sqm parcel….forget about optimising for Search for the most popular searched keyword terms.

    Now whilst it might not hit all market sectors with equal ferocity (e.g Fashion industry uses lots of outside SL marketing tools or events or magazines)…other smaller sectors and not so well publicised ones, are wholly reliant on a unbiased in-world Search system
    This latest round of LL slipping on their own banana skins, is a real tragedy to the SL business community….and one that should finally see Jack get the chop. There’s only so many foolish mistakes any one person can make……his time is up!!
    Sea Linden ought to be chopped too ….for blatantly assisting a particular Merchant’s rise up the Search rankings via the use GSA Admin tools…..the proof is all there. This raises the question of how many other individual entries are getting this “Friends/ FIC” assistance up the ranking ladders?. I fear a whole can of worms could be opened up with such fraudulent behaviour.

    These employees need to be accountable.