Walls Within, Walls Without

It’s no secret that Linden Lab understands exactly ZIP when it comes to communicating with their customers. I don’t have enough fingers to count the communication faux pas they’ve committed in the last 3 years alone. But even though I’ve said many times that their lack of communication skills would eventually come back to bite them in the butt, we don’t have to wait that long to see more concrete evidence that the habits of keeping mum and not sharing ultimately mission-critical information are doing pretty massive damage to the Lab and to Second Life.

Walls Within Walls Within ...

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The Issue with Traffic

Before I dive into the meat of today’s topic, I want to spend a bit of time laying the groundwork. I think it will help you better understand what I’m up in arms about this time around and how it will probably affect you in the near future.

The most basic rule of any business is to “make money”. Any business that doesn’t have money flowing in … at least in quantities large enough to match or exceed the money flowing out … that company is dancing a Minute Waltz. Any minute now that business will waltz off into the pages of history. Businesses within Second Life are no different. While there are many Merchants that set up an In-World store or go to the trouble of making a Storefront on the SL Marketplace purely for the fun of making and selling things, there are also a lot of people that take the operation of their business very seriously. Not all of those make a living off their store either. They may just be making money to spend in SL, or they might cash out from time to time but nothing big enough to live on. No matter their “Bottom Line”, they use the time and experience of setting up and running a business in SL as very real and not at all “simply a game”.

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